BUSINESS TO BUSINESS MARKETING by Nick Ellis ( 9780199551682 )

Item Details

Title:

BUSINESS TO BUSINESS MARKETING
RELATIONSHIPS, NETWORKS AND STRATEGIES

By:

Nick Ellis

Format:

Paperback

List price:

£64.99

Our price:

£56.87

Discount:

12.5% off

You save:

£8.12

ISBN 10:

0199551685

ISBN 13:

9780199551682

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

OXFORD UNIVERSITY PRESS

Pub. date:

25 November, 2010

Pages:

384

Description:

The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.

Synopsis:

This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts. The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples. The text is organized in four parts. Part one - the organizational marketing context; part two - inter-organizational relationships and networks; part three - business marketing planning; and part four - business marketing programmes.A range of pedagogical features aid understanding: 'mini cases' from a variety of international contexts; 'voices' of practitioner talking about the problems they face; 'number crunching' boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing; 'food for thought' boxes encourage students to think about the recommendations in the text; and longer case studies illustrate specific marketing issues. Online Resource Centre: Student resources: Additional cases with accompanying questions Web links Additional recommendations for further reading Lecturer resources: Teaching plans for different types of module/course delivery for PG and UG level Lecturer notes on how to best use the text and the online materials Suggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate. Comments on the book's cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussion Downloadable PowerPoint slides including all figures from the text.Additional seminar/tutorial questions/exercises Additional assignment questions Additional examination questions

Illustrations:

92 illustrations

Publication:

Imprint:

Oxford University Press

Returns:

Returnable

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BUSINESS-TO-BUSINESS MARKETING (HB)

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HANDBOOK OF COGNITIVE LINGUISTICS AND SECOND LANGUAGE ACQUISITION (PB)

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