 |
|
|
Item Details
| Title:
|
INNOVATION: A VERY SHORT INTRODUCTION
|
| By: |
Mark Dodgson, David Gann |
| Format: |
Paperback |
| List price:
|
£7.99 |
| Our price: |
£6.99 |
| Discount: |
|
| You save:
|
£1.00 |
|
|
|
|
|
| ISBN 10: |
0199568901 |
| ISBN 13: |
9780199568901 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
OXFORD UNIVERSITY PRESS |
| Pub. date: |
25 March, 2010 |
| Series: |
Very Short Introductions |
| Pages: |
168 |
| Description: |
What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years. |
| Synopsis: |
What is innovation? How is innovation used in business? How can we use it to succeed? Innovation - the ways ideas are made valuable - makes an important contribution to economic and social development, and is an increasingly topical issue. Not so long ago, there were no information technologies, commercial airlines, or television companies. Our parents were born into a world very different to today's, where television had yet to be invented, and there was no penicillin or frozen food. When our grandparents were born there were no internal combustion engines, aeroplanes, cinemas, or radios. In the last 150 years our world has been transformed - largely in part due to innovation. This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress.Mark Dodgson and David Gann consider the extent to which our understanding of innovation developed over the past century and how it might be used to interpret the global economy we all face in the future. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable. |
| Illustrations: |
15 black and white halftones |
| Publication: |
UK |
| Imprint: |
Oxford University Press |
| Returns: |
Returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|