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Item Details
Title: THE SCIENCE OF WEB SURVEYS
By: Roger Tourangeau, Frederick G. Conrad, Mick P. Couper
Format: Hardback

List price: £92.00
Our price: £80.50
Discount:
12.5% off
You save: £11.50
ISBN 10: 0199747040
ISBN 13: 9780199747047
Availability: Usually dispatched within 1-3 weeks.
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Publisher: OXFORD UNIVERSITY PRESS INC
Pub. date: 26 April, 2013
Pages: 208
Description: In this volume, the authors provide a comprehensive summary of the literature on this method of data collection that is rapidly growing in popularity. The book includes new syntheses of the authors' work and other important research on Web surveys, including a meta-analysis of studies that compare reports on sensitive topics in Web surveys with reports collected in other modes of data collection.
Synopsis: The development and widespread use of Web surveys have resulted in an outpouring of research on their design. In this volume, Tourangeau, Conrad, and Couper provide a comprehensive summary and synthesis of the literature on this increasingly popular method of data collection. The book includes new integration of the authors' work with other important research on Web surveys, including a meta-analysis of studies that compare reports on sensitive topics in Web surveys with reports collected in other modes of data collection. Adopting the total survey error framework, the book examines sampling and coverage issues, nonresponse, measurement, and the issues involved in combining modes. In addition, the conclusion provides a model for understanding the errors in estimates that combine data collected in more than one mode. Web surveys have several important characteristics that affect their ability to collect accurate survey data. Discussing these in detail, the authors address basic design decisions from input widgets to background colors.They additionally focus on the visual character of Web surveys, on their ability to automatically interact with respondents, and on the Web as a method of self-administration. The Science of Web Surveys is relevant for those with the practical goal of improving their own surveys and those with an interest in understanding an increasingly important method of data collection.
Publication: US
Imprint: Oxford University Press Inc
Returns: Returnable
Some other items by this author:
COMPUTER ASSISTED SURVEY INFORMATION COLLECTION (HB)
DESIGNING EFFECTIVE WEB SURVEYS
DESIGNING EFFECTIVE WEB SURVEYS
DESIGNING EFFECTIVE WEB SURVEYS (HB)
DESIGNING EFFECTIVE WEB SURVEYS (PB)
ENVISIONING THE SURVEY INTERVIEW OF THE FUTURE
ENVISIONING THE SURVEY INTERVIEW OF THE FUTURE (HB)
HARD-TO-SURVEY POPULATIONS (HB)
HARD-TO-SURVEY POPULATIONS (PB)
INTERSECTIONS IN BASIC AND APPLIED MEMORY RESEARCH
INTERSECTIONS IN BASIC AND APPLIED MEMORY RESEARCH
INTERSECTIONS IN BASIC AND APPLIED MEMORY RESEARCH
INTERSECTIONS IN BASIC AND APPLIED MEMORY RESEARCH (HB)
METHODS FOR TESTING AND EVALUATING SURVEY QUESTIONNAIRES
METHODS FOR TESTING AND EVALUATING SURVEY QUESTIONNAIRES (PB)
NONRESPONSE IN HOUSEHOLD INTERVIEW SURVEYS
NONRESPONSE IN HOUSEHOLD INTERVIEW SURVEYS
NONRESPONSE IN HOUSEHOLD INTERVIEW SURVEYS
NONRESPONSE IN HOUSEHOLD INTERVIEW SURVEYS
NONRESPONSE IN HOUSEHOLD INTERVIEW SURVEYS (HB)
PSYCHOLOGY OF SURVEY RESPONSE (HB)
SURVEY METHODOLOGY
SURVEY METHODOLOGY
SURVEY METHODOLOGY
SURVEY METHODOLOGY (PB)
THE NONRESPONSE CHALLENGE TO SURVEYS AND STATISTICS (HB)
THE NONRESPONSE CHALLENGE TO SURVEYS AND STATISTICS (PB)
THE PSYCHOLOGY OF SURVEY RESPONSE
THE PSYCHOLOGY OF SURVEY RESPONSE (PB)

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