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Item Details
Title:
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MANAGERIAL ECONOMICS
A GAME THEORETIC APPROACH |
By: |
Tim Fisher, Robert Waschik |
Format: |
Electronic book text |
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List price:
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£48.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0203995333 |
ISBN 13: |
9780203995334 |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
25 July, 2002 |
Synopsis: |
This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business. Topics covered include: *product differentiation *price discrimination *hiring and training workers *labor-management relations *international trade A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans. |
Publication: |
UK |
Imprint: |
Routledge |
Returns: |
Non-returnable |
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