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Item Details
Title: MASTERING SOCIAL PSYCHOLOGY
By: Robert A. Baron, Donn Byrne, Nyla R. Branscombe
Format: Paperback

List price: £102.99


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ISBN 10: 0205495893
ISBN 13: 9780205495894
Publisher: PEARSON EDUCATION (US)
Pub. date: 13 November, 2006
Edition: US ed
Pages: 464
Description: 'The Essentials of Social Psychology' shows how the findings of social psychology have reversed or refined common sense ideas. For example: Can we be scared into changing our attitudes? Do opposites attract?
Synopsis: Finally, a briefer version of one of the best-selling textbooks in the social psychology course for those who prefer less detail. Baron and Byrne set the standard for the course with their original book, and new co-author Nyla Branscombe has brought freshness and new insights with her expertise in topics such as prejudice, the self, gender and group processes. The briefer version retains all the hallmarks of the original text: up-to-date coverage of the quickly evolving area of social psychology--balanced in its coverage of fundamentals with current research--and written in a lively, engaging style.
Illustrations: Illustrations (chiefly col.)
Publication: US
Imprint: Allyn & Bacon
Returns: Non-returnable
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