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Item Details
Title:
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THE REASONING VOTER
COMMUNICATION AND PERSUASION IN PRESIDENTIAL CAMPAIGNS |
By: |
Samuel L. Popkin |
Format: |
Hardback |
List price:
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£80.00 |
Our price: |
£72.00 |
Discount: |
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You save:
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£8.00 |
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ISBN 10: |
0226675440 |
ISBN 13: |
9780226675442 |
Availability: |
Usually dispatched within 1-3 weeks.
Delivery
rates
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Stock: |
Currently 0 available |
Publisher: |
THE UNIVERSITY OF CHICAGO PRESS |
Pub. date: |
1 September, 1991 |
Edition: |
2nd edition |
Pages: |
302 |
Synopsis: |
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. |
Illustrations: |
26 tables |
Publication: |
US |
Imprint: |
University of Chicago Press |
Returns: |
Returnable |
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