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Item Details
Title: MARKETING COMPETENCES AND STRATEGIC FLEXIBILITY IN CHINA
Volume: 2007
By: Yonggui Wang, Richard Li-Hua
Format: Hardback

List price: £89.99
Our price: £49.49
Discount:
45% off
You save: £40.50
ISBN 10: 0230013503
ISBN 13: 9780230013506
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: PALGRAVE MACMILLAN
Pub. date: 1 December, 2006
Pages: 277
Description: Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
Synopsis: Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
Illustrations: 3 black & white illustrations, biography
Publication: UK
Imprint: Palgrave Macmillan
Returns: Non-returnable
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