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Item Details
Title: INDUSTRIAL DESIGN, COMPETITION AND GLOBALIZATION
By: Grete Rusten (Editor), John R. Bryson (Editor)
Format: Hardback

List price: £109.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0230203493
ISBN 13: 9780230203495
Publisher: PALGRAVE MACMILLAN
Pub. date: 19 November, 2009
Pages: 250
Description: Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
Synopsis: Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
Illustrations: XIII, 250 p.
Publication: UK
Imprint: Palgrave Macmillan
Returns: Returnable
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