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Item Details
| Title:
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METAPHOR AND GENDER IN BUSINESS MEDIA DISCOURSE
A CRITICAL COGNITIVE STUDY |
| By: |
Veronika Koller |
| Format: |
Paperback |
| List price:
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£64.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0230217079 |
| ISBN 13: |
9780230217072 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
25 May, 2004 |
| Pages: |
244 |
| Description: |
Reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. |
| Synopsis: |
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse. |
| Illustrations: |
5 Illustrations, black and white; XI, 244 p. 5 illus. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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