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Item Details
| Title:
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MEDIA WRITING
A PRACTICAL INTRODUCTION |
| By: |
Craig Batty, Sandra Cain |
| Format: |
Paperback |
| List price:
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£24.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0230218768 |
| ISBN 13: |
9780230218765 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
18 August, 2010 |
| Pages: |
296 |
| Description: |
From copywriting to screenwriting and digital to print, this text examines a variety of media writing possibilities. With case studies to illustrate concepts, the book merges theory and practical tips giving students a critical vocabulary to use when discussing texts. It is an essential resource for journalism, media and creative-writing students. |
| Synopsis: |
Media Writing: A Practical Introduction is a lively and critically-enriched book that adopts current pedagogical and real-world practices to introduce readers successfully to the understanding and application of writing for the media. With case studies to illustrate its concepts, this introductory text merges theory and practice to provide students with a critical vocabulary that will enhance discussions of key media practices and texts and enable them to communicate effectively throughout a variety of media. Craig Batty and Sandra Cain employ a range of scholarly principles, practical tools and applied case studies to offer a grounded and contemporary understanding of writing to cover a broad selection of creative industries: print and broadcast journalism; public relations and media relations; advertising and copywriting: fictional and factual screenwriting. An essential resource for journalism, media and creative writing students, Media Writing offers a rich insight into how the creative industries interact with digital technology. Craig Batty is Senior Lecturer in Screenwriting at Bournemouth University, UK.He is a screenwriter, script consultant and academic, and is also co-author of Writing for the Screen (Palgrave, 2008). Sandra Cain is Senior Lecturer and Course Leader in Creative and Media Writing at Southampton Solent University, UK. She is the author of several books, fiction and non-fiction, including Key Concepts in Public Relations (Palgrave, 2009). |
| Illustrations: |
1 black & white line drawings |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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