OLYMPIC WOMEN AND THE MEDIA by Pirkko Markula (Editor) ( 9780230233942 )

Item Details

Title:

OLYMPIC WOMEN AND THE MEDIA
INTERNATIONAL PERSPECTIVES

By:

Format:

Electronic book text

List price:	£61.10
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ISBN 10:

0230233945

ISBN 13:

9780230233942

Publisher:

PALGRAVE MACMILLAN

Pub. date:

10 June, 2009

Series:

Global Culture and Sport Series

Description:

This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorising and qualitative textual analysis, the contributors discuss sexualisation, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA.

Synopsis:

This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games in Athens. Through feminist theorising and qualitative textual analysis, the contributions examine the type of media coverage women received in such culturally diverse places as Canada, United States, New Zealand, United Kingdom, various countries in Europe, China and South Korea. The book serves as a comprehensive introduction to previous research on women's sport media, different feminist perspectives to media analysis and textual analysis as a method for media research on women and sport. The authors identify how media narratives shape an athletic feminine identity in the intersections of marketable 'sex-appeal', the search for national heroines, emotional displays of success and failure, portrayals of the athletes' personal lives as mothers, sisters or daughters and differing visibility for a range of sports such as beach volleyball, wrestling and weightlifting.

Illustrations:

1, 1 black & white tables

Publication:

Imprint:

Palgrave Macmillan

Returns:

Non-returnable

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