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Item Details
Title:
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ENGAGING LEADERSHIP
THREE AGENDAS FOR SUSTAINING ACHIEVEMENT |
By: |
Didier Marlier, Chris Parker |
Format: |
Electronic book text |
List price:
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£25.85 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0230240380 |
ISBN 13: |
9780230240384 |
Publisher: |
PALGRAVE MACMILLAN |
Pub. date: |
12 March, 2009 |
Description: |
The first management book to describe with numerous original examples, how successful leaders combine 'the three agendas' of strategy, leadership and followers' engagement. It is down to earth, pragmatic and offers a solid toolbox for leaders who are about to engage into a major, large scale change. |
Synopsis: |
This book is the first written by practitioners on how to engage large number of people (Leadership Engagement Process) into radical changes whilst minimizing time wasted in politics, anxiety, negative stories and other internal battles. It is exceptionally well documented and based on some of the latest discoveries and thinking in strategic marketing, leadership, neurology and psychology. Using their experience with prestigious clients such as BASF, DSM, Fidal, Freshfields-Bruckhaus& Deringer, KPMG-Meijburg, LEGO, McAfee, Nokia, Oracle, Pearson, Rhodia or Royal Bank of Scotland, ex-IMD and Nyenrode professors Chris Parker and Didier Marlier describe a clear process of how to combine the intellectual (Logos), behavioural (Ethos) and emotional (Pathos) agendas in order to rapidly and decisively engage people into large scale change. The book has deliberately been kept short and lively, written in a provocative and unusual style. |
Publication: |
UK |
Imprint: |
Palgrave Macmillan |
Returns: |
Non-returnable |
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