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Item Details
Title: SUNSET IN THE LAND OF THE RISING SUN
WHY JAPANESE MULTINATIONAL CORPORATIONS WILL STRUGGLE IN THE GLOBAL FUTURE
By: J. Black, A. Morrison
Format: Hardback

List price: £49.99


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ISBN 10: 0230252222
ISBN 13: 9780230252226
Publisher: PALGRAVE MACMILLAN
Pub. date: 7 May, 2010
Series: INSEAD Business Press
Pages: 141
Description: Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare. In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.
Synopsis: Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare. In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.
Illustrations: XIII, 141 p.
Publication: UK
Imprint: Palgrave Macmillan
Returns: Returnable
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