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Item Details
| Title:
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THE DISCOURSE OF COMMERCIALIZATION
A MULTI-PERSPECTIVED ANALYSIS |
| By: |
Jonathan Crichton |
| Format: |
Electronic book text |
| List price:
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£64.63 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0230295231 |
| ISBN 13: |
9780230295230 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
24 November, 2010 |
| Series: |
Palgrave Studies in Professional and Organizational Discourse |
| Description: |
An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives. |
| Synopsis: |
The last thirty years have seen the world transformed according to market models of competition and consumption. These changes have had profound consequences across the professions in areas as diverse as education, healthcare and social services. The Discourse of Commercialization examines what it means for professionals oriented towards service provision to work within this environment. Drawing on a multi-perspectived study of English Language Teaching colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives. For anyone who wants to understand and address issues raised by the commercialization of professional practice with a particular focus on education, The Discourse of Commercialization provides an analysis that can inform organizational practice and change. |
| Illustrations: |
1 tables, 4 figures |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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