 |
|
|
Item Details
| Title:
|
THE NEW GLOBAL MARKETING REALITY
|
| By: |
Richard Brookes, Roger Palmer |
| Format: |
Electronic book text |
| List price:
|
£50.40 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
023050857X |
| ISBN 13: |
9780230508576 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
10 October, 2003 |
| Synopsis: |
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
|
|
Some other items by this author:
|
A GENERAL GAZETTEER; CONTAINING A DESCRIPTION OF THE NATIONS, EMPIRES, KINGDOMS, STATES, PROVINCES, CITIES, TOWNS, FORTS, SEAS, HARBOURS, RIVERS, LAKES, CANALS, MOUNTAINS, CAPES, ETC. IN THE KNOWN WORLD ... ILLUSTRATED WITH MAPS
|
|
BROOKES' GENERAL GAZETTER ABRIDGED; CONTAINING A GEOGRAPHICAL DESCRIPTION OF THE COUNTRIES, CITIES, TOWNS, PORTS, SEAS, RIVERS, LAKES, MOUNTAINS, CAPES, & IN THE KNOWN WORLD; WITH THE LONGITUDE, LATUTUDE, BEARINGS AND DISTANCES FROM REMARKABLE PLACES, AND
|
|
THE GENERAL GAZETTEER, OR, COMPENDIOUS GEOGRAPHICAL DICTIONARY, IN MINIATURE; CONTAINING A DESCRIPTION OF THE EMPIRES, KINGDOMS, STATES, PROVINCES, CITIES, TOWNS, PORTS, SEAS, HARBOURS, RIVERS, MOUNTAINS, LAKES, &C. IN THE KNOWN WORLD WITH THE GOVERNMENT, CUST
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|