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Item Details
| Title:
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WINE BRANDS
SUCCESS STRATEGIES FOR NEW MARKETS, NEW CONSUMERS AND NEW TRENDS |
| By: |
Evelyne Resnick |
| Format: |
Hardback |
| List price:
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£54.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0230554032 |
| ISBN 13: |
9780230554030 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
21 May, 2008 |
| Pages: |
197 |
| Description: |
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. |
| Synopsis: |
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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