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Item Details
Title: PERFORMANCE MEASUREMENT OF NEW PRODUCT DEVELOPMENT TEAMS
A CASE OF THE HIGH-TECH SECTOR
By: Erin Yu-Ching Lin, Magdy G. Abdel-Kader
Format: Hardback

List price: £81.00


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ISBN 10: 0230573843
ISBN 13: 9780230573840
Publisher: PALGRAVE MACMILLAN
Pub. date: 16 December, 2008
Pages: 284
Description: Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments.
Synopsis: Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member behaviour and functional departments.
Illustrations: biography
Publication: UK
Imprint: Palgrave Macmillan
Returns: Returnable
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