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Item Details
| Title:
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THE DNA OF CUSTOMER EXPERIENCE
HOW EMOTIONS DRIVE VALUE |
| By: |
Colin Shaw |
| Format: |
Electronic book text |
| List price:
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£34.08 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0230578640 |
| ISBN 13: |
9780230578647 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
10 May, 2007 |
| Pages: |
192 |
| Description: |
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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