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Item Details
| Title:
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BRANDDIGITAL
SIMPLE WAYS TOP BRANDS SUCCEED IN THE DIGITAL WORLD |
| By: |
Allen P. Adamson |
| Format: |
Electronic book text |
| List price:
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£18.79 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0230580025 |
| ISBN 13: |
9780230580022 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
19 August, 2008 |
| Pages: |
288 |
| Description: |
This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding. |
| Synopsis: |
Since the publication of his bestselling book BrandSimple, advertising expert Allen Adamson has devoted his research to the cutting edge of digital technology and its intersections with brand marketing. This timely book discusses how global digital acceleration has the social networking and customer-based brand promotion of websites such as Google, YouTube, Craigslist, Wikipedia, Facebook, and MySpace. Adamson explains how to harness the multiple functions of new technologies such as the Blackberry and iPhone, and discusses the impact of rapid globalization on the digital-age brand as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. Citing specific case studies of successful branding through social networking, digital word-of-mouth, consumer-generated ideas, and "green" branding, The Digital Brand offers a comprehensive assessment of the future's marketing landscape. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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