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Item Details
| Title:
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THE STORY SO FAR
WHAT WE KNOW ABOUT THE BUSINESS OF DIGITAL JOURNALISM |
| By: |
Bill Grueskin, Ava Seave, Lucas Graves |
| Format: |
Paperback |
| List price:
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£16.99 |
| Our price: |
£13.59 |
| Discount: |
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| You save:
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£3.40 |
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| ISBN 10: |
0231160275 |
| ISBN 13: |
9780231160278 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
COLUMBIA UNIVERSITY PRESS |
| Pub. date: |
1 June, 2011 |
| Series: |
Columbia Journalism Review Books |
| Pages: |
160 |
| Synopsis: |
Bill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizations--some of which were founded over a century ago and others established only in the past year or two--and found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism. In chapters covering a range of concerns, from advertising models and alternative platforms to the success of paywalls, the benefits and drawbacks to aggregation, and the character of emerging news platforms, this volume identifies which digital media strategies make money, which do not, and which new approaches look promising. The most comprehensive analysis to date of digital journalism's financial outlook, this text confronts business challenges both old and new, large and small, suggesting news organizations embrace the unique opportunities of the internet rather than adapt web offerings to legacy business models.The authors ultimately argue that news organizations and their audiences must learn to accept digital platforms and their constant transformation, which demand faster and more consistent innovation and investment. |
| Publication: |
US |
| Imprint: |
Columbia University Press |
| Returns: |
Returnable |
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Taylor Swift (Little People, Big Dreams)
Inspire kids with the glittering story of pop superstar Taylor Swift! This talented singer-songwriter started as a little country girl with a big dream to become a star.
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