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Item Details
Title: MEDIA U
HOW THE NEED TO WIN AUDIENCES HAS SHAPED HIGHER EDUCATION
By: John Marx
Format: Hardback

List price: £88.00
Our price: £70.40
Discount:
20% off
You save: £17.60
ISBN 10: 0231186363
ISBN 13: 9780231186360
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: COLUMBIA UNIVERSITY PRESS
Pub. date: 28 August, 2018
Pages: 320
Language: English
Description: Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.
Illustrations: 18 images
Returns: Returnable
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