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Item Details
| Title:
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STRATEGIES FOR ELECTRONIC COMMERCE AND THE INTERNET
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| By: |
Henry C. Lucas |
| Format: |
Paperback |
| List price:
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£4.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0262621738 |
| ISBN 13: |
9780262621731 |
| Publisher: |
MIT PRESS LTD |
| Pub. date: |
28 February, 2003 |
| Series: |
Strategies for Electronic Commerce and the Internet |
| Pages: |
279 |
| Description: |
A guide to help business managers better compete in the age of the Internet and electronic commerce. |
| Synopsis: |
This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy. |
| Illustrations: |
28 illus. |
| Publication: |
US |
| Imprint: |
MIT Press |
| Returns: |
Returnable |
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