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Item Details
| Title:
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HIGH VALUE LOW COST
HOW TO CREATE PROFITABLE CUSTOMER DELIGHT |
| By: |
Sharon A. Plowman |
| Format: |
Paperback |
| List price:
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£50.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273604376 |
| ISBN 13: |
9780273604372 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
5 August, 1994 |
| Series: |
Financial Times Series |
| Pages: |
280 |
| Description: |
BPM enables companies to meet new challenges on two fronts; the customer and the organization. This text shows how to determine the external factors which will create market differentiation and develops the three ingredients which together build a differentiating customer proposition. |
| Synopsis: |
BPM enables companies to meet new challenges on two fronts; the customer and the organization. This text shows how to determine the external factors which wil create market differentiation and develops the three ingredients which together build a differentiating customer proposition. It provides a two-step route map to change the internal capability to achieve corporate transformation. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
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