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Item Details
| Title:
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ANALYTICAL DECISION MAKING
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| By: |
David Targett |
| Format: |
Paperback |
| List price:
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£76.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273604538 |
| ISBN 13: |
9780273604532 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
25 September, 1995 |
| Pages: |
384 |
| Description: |
This text gives students a thorough understanding of the decision-making process through tackling real business problems. It illustrates how analytical decision making can be applied to a range of different functions, such as marketing, logistics and strategy, and encourages a more systematic and analytical approach to the use of information. |
| Synopsis: |
This text gives students a thorough understanding of the decision-making process through tackling real business problems. It illustrates how analytical decision making can be applied to a range of different functions, such as marketing, logistics and strategy, and encourages a more systematic and analytical approach to the use of information.The first chapter is problem-oriented and categorizes the decision problems faced by different managers in addition to showing the techniques and options available to them. Thereafter, the remainder of the text deals largely with analytical techniques. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
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