| Title:
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STRATEGIC MARKETING FOR SCHOOLS
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| By: |
Brent Davies, Linda Ellison |
| Format: |
Paperback |
| List price:
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£21.99 |
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further information.
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| ISBN 10: |
0273624083 |
| ISBN 13: |
9780273624080 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
11 December, 1996 |
| Series: |
Schools Management Solutions |
| Pages: |
256 |
| Description: |
Building on the first edition, this book is designed to help teachers define what marketing is; identify what it can do for their school; develop a marketing culture within the school; establish a strategic marketing plan; and assess the school's service. |
| Synopsis: |
Successful schools of the future will use techniques and skills typically associated with business. Strategic marketing is a technique used throughout business, and one which divides the winners from the losers.Reap the benefits of long term planning and find out how marketing techniques can be applied to your school. Strategic Marketing for Schools will enable you to:define what marketing is and why it is important for your school develop a marketing culture for your school carry out a strategic marketing analysis establish your marketing objectives implement your marketing plan.Written for schools in all sectors, this book provides key solutions to marketing in the future. It is recommended reading for all staff especially head teachers, deputy head teachers and students on education management courses. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |