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Item Details
Title:
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PUBLIC RELATIONS IN LOCAL GOVERNMENT
STRATEGIC APPROACHES TO BETTER COMMUNICATIONS |
By: |
David Walker |
Format: |
Paperback |
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List price:
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£21.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0273625225 |
ISBN 13: |
9780273625223 |
Publisher: |
PEARSON EDUCATION LIMITED |
Pub. date: |
7 April, 1997 |
Series: |
Managing Local Government |
Pages: |
164 |
Description: |
This text is designed to help local government managers to develop a positive public relations strategy. It aims to help them to prevent the negative press coverage that is sometimes associated with local authorities and it covers all aspects of PR. |
Synopsis: |
This book will show you how to develop a positive public relations strategy, it will allow you to:understand the operation of local government newspapers and broadcasting effectively handle the national media assess the value of media training and public relations departments assess the value of civic newspapers develop a public relations strategy integrated with your authority's strategic plans and objectivesThis key text is from theManaging Local Government Series which is published in association with the Institute of Local Government Studies (INLOGOV) at the School of Public Policy, University of Birmingham. |
Publication: |
UK |
Imprint: |
Financial Times Prentice Hall |
Returns: |
Non-returnable |
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