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Item Details
| Title:
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MARKETING IN LOCAL GOVERNMENT
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| By: |
Kristine Beuret, Michael E. Clarke, John Stewart |
| Format: |
Paperback |
| List price:
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£19.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273626167 |
| ISBN 13: |
9780273626169 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
17 April, 1998 |
| Series: |
Managing Local Government |
| Pages: |
176 |
| Description: |
This work discusses the current debates going on in the general world of commercial marketing and applies these to the particular context of marketing in local government. |
| Synopsis: |
This book examines the contradictory outcomes of the exposure of the public sector to competitive forces. Posing and discussing many questions, the relationship between competition, the marketing approach, consumers and citizens is reviewed. Marketing, Competition and the Public Sector will help you to:understand the issues raised by the introduction of market forces into the public sector identify the major threats and opportunities of operating in a competitive environment discover how a customer driven culture can be developed learn from practical examples drawn from across the public sector |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
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