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Item Details
| Title:
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THE COMPETITIVE ADVANTAGE OF COMPETITOR INTELLIGENCE
THE STRATEGIES, TACTICS & TOOLS FOR GATHERING BUSINESSINTELLIGENCE |
| By: |
Andrew Pollard |
| Format: |
Paperback |
| List price:
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£40.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273637096 |
| ISBN 13: |
9780273637097 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
5 November, 1998 |
| Pages: |
240 |
| Description: |
This text for business executives is both a strategic treatment of the need for competitor intelligence and a tactical guide to how to go about obtaining the same. It provides the "tricks of the trade" and includes case illustrations, key success and failure factors, skills and techniques. |
| Synopsis: |
Competitive intelligence is key to competitive strategy; without competitor intelligence there is no strategy - only a stab in the dark (or an ice-pick through the head!)This is a book for business executives, not insiders in the CI trade. It is both a strategic treatment of the need for competitor intelligence, and, uniquely, a tactical guide to how to go about obtaining the same - whether you do it yourself or employ a specialist consultancy. It also offers advice and devices that allow your organisation to shield itself from prying eyes.Author :Andrew Pollard is managing partner of EMP Intelligence Service, a full service competitor intelligence consultancy. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
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