| Title:
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IMAGINATION ENGINEERING 2E
A TOOLKIT FOR BUSINESS CREATIVITY |
| By: |
Brian Clegg, Paul Birch |
| Format: |
Paperback |
| List price:
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£20.99 |
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| ISBN 10: |
0273649299 |
| ISBN 13: |
9780273649298 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
15 December, 1999 |
| Edition: |
2nd edition |
| Pages: |
224 |
| Description: |
This is a complete toolkit for unleashing your creativity. It is a practical guide to the world of creativity for those with both feet on the ground. |
| Synopsis: |
A roadmap from here to there when you don't know where there is.Creativity isn't simply important to the manager of the future; it's essential. Innovation, differentiation and "out of the box" thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed.Imagination Engineering offers a proven and highly successful formula for developing your business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework. This highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |