FOUNDATION MARKETING by Liz Hill, Terry O'Sullivan ( 9780273655329 )

Item Details

Title:

FOUNDATION MARKETING

By:

Liz Hill, Terry O'Sullivan

Format:

Paperback

List price:

£56.99

Our price:

£52.72

Discount:

7.5% off

You save:

£4.27

ISBN 10:

0273655329

ISBN 13:

9780273655329

Availability:

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Stock:

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Publisher:

PEARSON EDUCATION LIMITED

Pub. date:

1 August, 2003

Edition:

3rd edition

Series:

Modular Texts In Business & Economics

Pages:

480

Description:

This is the core text for The Chartered Institute of Marketing foundation certificate in marketing. Attention is given to the specific elements of marketing covered on the CIM/CIE syllabus, and the influence of ICT on marketing principles and practice is emphasized.

Synopsis:

Foundation Marketing, third edition is an essential text for anyone seeking a no-nonsense introduction to marketing. Clear and easy to use, it offers practical examples to highlight the basics of marketing, including its strategic and international dimensions. With interactive features such as in-text activities designed to develop key skills as well as marketing knowledge, Foundation Marketing is the ideal text to help you master marketing skills.

Publication:

Imprint:

Financial Times Prentice Hall

Returns:

Returnable

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