 |
|
|
Item Details
| Title:
|
SERVICES MANAGEMENT
AN INTEGRATED APPROACH |
| By: |
Bart Van Looy |
| Format: |
Paperback |
| List price:
|
£51.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
027367353X |
| ISBN 13: |
9780273673538 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
17 July, 2003 |
| Edition: |
2 Rev ed |
| Pages: |
560 |
| Description: |
This text takes an integrative approach to give an overview of the nature of services management. It starts by examining the nature of services and their fit with the management process. It then goes on to discuss three central areas for any service manager: customers, employees and operations. |
| Synopsis: |
Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This second edition provides a comprehensive insight into the service management industry and it's importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy.Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today.Services Management second edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students. |
| Illustrations: |
110 figures |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|