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Item Details
| Title:
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ECONOMICS FOR BUSINESS
BLENDING THEORY AND PRACTICE |
| By: |
Ian Worthington, Andy Rees, Chris Britton |
| Format: |
Paperback |
| List price:
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£61.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0273685600 |
| ISBN 13: |
9780273685609 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
7 December, 2004 |
| Edition: |
2nd Revised edition |
| Pages: |
560 |
| Description: |
'Economics in Business' illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. It analyses the business world first and then applies the relevant economic theories. Business models explain the relevance of the theory to business life and the real problems faced by firms and managers. |
| Synopsis: |
Economics in Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a business first approach and then applies the economic theory to the business world. Business models such as Porter's five-forces are used to explain the relevance of the theory to business life and the real problems faced by firms and managers.This highly accessible book takes a reader-centred approach, communicating complex ideas in a straightforward and easy to understand manner.The book is suitable for undergraduate students studying a one-semester business economics course as part of a business degree. The book will also be appropriate for DMS students and MBA modules in economics. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |
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