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Item Details
| Title:
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MARKETING STRATEGIES
A CONTEMPORARY APPROACH |
| By: |
Ashok Ranchhod, Calin Gurau |
| Format: |
Paperback |
| List price:
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£58.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0273706748 |
| ISBN 13: |
9780273706748 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
24 May, 2007 |
| Edition: |
2nd Revised edition |
| Pages: |
440 |
| Description: |
Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain. |
| Synopsis: |
Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability.Marketing Strategies is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |
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