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Item Details
Title: THE MOMENTUM EFFECT
THE SECRETS OF EFFICIENT GROWTH
By: Jean-Claude Larreche
Format: Hardback

List price: £22.99


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ISBN 10: 0273712535
ISBN 13: 9780273712534
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 1 May, 2008
Series: Financial Times Series
Pages: 304
Description: One of the most frequent challenges that managers and executives face today is how to keep on growing and at the same time make a profit. Various means may deliver short term profitability, but this work demonstrates how it is possible to continue to achieve profitable growth year after year.
Synopsis: One of the most frequent challenges that managers and executives face today is: ? How do I keep on growing and at the same time, make a profit?? Based on the author? s extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn? t work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With Momentum, you won? t have to.
Publication: UK
Imprint: Wharton School Publishing
Returns: Returnable
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