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Title: INNOVATION MANAGEMENT AND NEW PRODUCT DEVELOPMENT
By: Paul Trott
Format: Paperback

List price: £46.99


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ISBN 10: 0273713159
ISBN 13: 9780273713159
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 4 March, 2008
Edition: 4 Rev ed
Pages: 616
Description:

Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.

Illustrations: Illustrations
Returns: Returnable
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