FT ESSENTIAL GUIDE TO BUSINESS WRITING by Ian Atkinson ( 9780273761136 )

Item Details

Title:

FT ESSENTIAL GUIDE TO BUSINESS WRITING
HOW TO WRITE TO ENGAGE, PERSUADE AND SELL

By:

Ian Atkinson

Format:

Paperback

List price:

£14.99

Our price:

£13.87

Discount:

7.5% off

You save:

£1.12

ISBN 10:

0273761137

ISBN 13:

9780273761136

Availability:

Usually dispatched within 3-5 days.

Delivery rates

Stock:

Currently 3 available

Publisher:

PEARSON EDUCATION LIMITED

Pub. date:

1 November, 2011

Series:

The FT Guides

Pages:

184

Synopsis:

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective.It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.

Publication:

Imprint:

Financial Times Prentice Hall

Returns:

Returnable

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FT ESSENTIAL GUIDE TO BUSINESS WRITING