 |
|
|
Item Details
| Title:
|
MARKETING COMMUNICATIONS
BRANDS, EXPERIENCES AND PARTICIPATION |
| By: |
Chris Fill |
| Format: |
Paperback |
| List price:
|
£49.99 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
0273770543 |
| ISBN 13: |
9780273770541 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
25 April, 2013 |
| Edition: |
6th Revised edition |
| Pages: |
864 |
| Synopsis: |
In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications. Chris Fill's book continues to be the definitive text for undergraduate and postgraduate students in marketing, business studies and other marketing-related programmes. It is also recognised as an invaluable complement for professional students, including those studying with the Chartered Institute of Marketing. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Pearson Education Limited |
| Returns: |
Returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|