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Item Details
Title: THE WHITE HOUSE SPEAKS
PRESIDENTIAL LEADERSHIP AS PERSUASION
By: Craig Allen Smith, Kathy B. Smith
Format: Hardback

List price: £74.00


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ISBN 10: 0275943941
ISBN 13: 9780275943943
Publisher: ABC-CLIO
Pub. date: 11 April, 1994
Series: Praeger Series in Political Communication
Pages: 288
Description: This work treats presidential leadership as persuasive communication. Case studes examine recent US presidents' use of public persuasion to perform their leadership functions, including the sermonic nature of 20th-century presidential discourse and the rhetoric of George Bush and Bill Clinton.
Synopsis: This work treats presidential leadership as persuasive communication. The major theories of presidential leadership found in the literature establish the central role of persuasion, and introduce the interpretive systems approach to political communication as a theoretical framework for the study of presidential leadership as persuasion. Case studies examine recent presidents' use of public persuasion to perform their leadership functions. Particular attention is devoted to coalitional constraints on presidential pardoning rhetoric, presidential leadership through the politics of division, the political significance of conflicting political narratives, the sermonic nature of much 20th-century presidential discourse, the difficulties inherent in persuading the public to make sacrifices, and the dangers of relying too heavily on public rhetoric. The concluding chapter considers the rhetoric that contributed to the demise of the Bush presidency, the election of Bill Clinton, and the challenges facing the Clinton presidency.
Illustrations: black & white illustrations
Publication: US
Imprint: Praeger Publishers Inc
Returns: Non-returnable
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