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Item Details
| Title:
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BASIC MARKETING
PRINCIPLES AND PRACTICE |
| By: |
Tom Cannon |
| Format: |
Paperback |
| List price:
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£44.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0304702943 |
| ISBN 13: |
9780304702947 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
23 July, 1998 |
| Edition: |
5th Revised edition |
| Pages: |
544 |
| Description: |
The revised edition of this standard textbook on marketing principles now provides a set of challenging specimen questions and a wide range of case studies, with an appendix on how to manage a marketing project. It seeks to prepare a solid foundation of learning for students of marketing. |
| Synopsis: |
The revised edition of this standard textbook on marketing principles now provides a set of challenging specimen questions and a wide range of case studies, including several extended in-depth cases, with an appendix on how to manage a marketing project. Marketing theories and techniques are explained with an international perspective. The book seeks to prepare a solid foundation of learning for students of marketing. In addition, it provides a list of 100 useful website addresses. |
| Illustrations: |
appendices |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Non-returnable |
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