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Item Details
Title:
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LEVERAGING EFFECTIVE BRAND ENGAGEMENT STRATEGIES
LEADING CMOS ON BUILDING CONSISTENCY, CREATING RELEVANCY, AND PERSONIFYING THE BRAND |
By: |
Multiple Contributors |
Format: |
Paperback |

List price:
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£42.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0314275703 |
ISBN 13: |
9780314275707 |
Publisher: |
CENGAGE LEARNING, INC |
Pub. date: |
1 March, 2011 |
Series: |
Inside the Minds |
Pages: |
152 |
Synopsis: |
Leveraging Effective Brand Engagement Strategies provides an authoritative, insiders perspective on inspiring customers and motivating employees with a compelling branding strategy. Featuring marketing executives from some of the top companies in the nation, this book analyzes how differentiation, strategic messaging, customer relevancy, and personal connections can influence a companys image and reputation. From improved employee morale to increased word-of-mouth support, the authors highlight the numerous benefits of an effective engagement strategy while demonstrating how to make these initiatives a companywide effort. Additionally, the experts address important factors such as simplicity, transparency, and consistency in communications along with the biggest challenges they face when driving brand engagement. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these executives offer their thoughts on creating a brand engagement strategy that portrays the companys personality, differentiates from the competition, and positions the organization for long-term success. |
Publication: |
US |
Imprint: |
West Publishing Co |
Returns: |
Non-returnable |
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