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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
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Title:
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OPERATIONS MANAGEMENT PRELIMINARY EDITION
STUDENT PACKAGE |
By: |
EVANS, COLLIER |
Format: |
Mixed media product |

List price:
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£41.81 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
0324237049 |
ISBN 13: |
9780324237047 |
Publisher: |
CENGAGE LEARNING, INC |
Pub. date: |
13 July, 2005 |
Synopsis: |
This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Itas highly current coverage includes contemporary and relevant service theory and applications, and appropriate manufacturing applications and theory are included where relevant. The bookas modern/strategic approach addresses OM from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance, etc. The strategic approach takes into consideration the integration of technology and how it changes the way a firm operates. Recognition of this current trend is the main differentiating factor for this Collier/Evans text. The book provides equal coverage of manufacturing and services theory and applications, while placing an emphasis on the integration of the value chain. |
Publication: |
US |
Imprint: |
South-Western |
Returns: |
Non-returnable |
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