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Item Details
Title:
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ESSENTIALS OF MARKETING
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By: |
Charles Lamb |
Format: |
Book |
List price:
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£46.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0324282923 |
ISBN 13: |
9780324282924 |
Publisher: |
CENGAGE LEARNING, INC |
Pub. date: |
8 February, 2004 |
Edition: |
4 Rev ed |
Pages: |
600 |
Description: |
Emphasizing the analysis of marketing opportunities, product and distribution decisions, and promotion and pricing, this textbook covers the basics of marketing and illustrates major concepts with real-world examples. The authors (professors of marketing and entrepreneurship at Texas Christian Unive |
Illustrations: |
col. Illustrations |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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