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Item Details
| Title:
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BASIC MARKETING RESEARCH
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| By: |
BROWN, CHURCHILL |
| Format: |
Book |
| List price:
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£75.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0324305419 |
| ISBN 13: |
9780324305418 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
15 April, 2006 |
| Edition: |
6th Revised edition |
| Pages: |
593 |
| Synopsis: |
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Non-returnable |
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