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Item Details
The item which you searched for
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| Title:
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GLOBAL
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| By: |
Mike W. Peng |
| Format: |
Mixed media product |
| List price:
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£45.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0324560702 |
| ISBN 13: |
9780324560701 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
18 November, 2009 |
| Pages: |
272 |
| Synopsis: |
Created through a "student-tested, faculty-approved" review process with feedback from both students and faculty, GLOBAL is an engaging and accessible solution designed to accommodate the diverse lifestyles of today's learners. GLOBAL takes a strategic and truly global approach as it answers the pressing question, "What determines the success and failure of firms around the globe?" This up-to-date presentation from renowned international instructor, researcher, and consultant Dr. Peng uses an inviting, conversational style to introduce the reader to the inner workings of actual global companies throughout the world. Engaging examples, interactive applications, and brief cases prompt the reader to think independently, master their critical-thinking skills, and view today's business challenges from a global perspective. Comprehensive teaching and learning support encourages students to view business today through the eyes of a true world citizen. |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Returnable |
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