Title:
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MODULE 7: PERSUASION
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By: |
James O'Rourke, Sandra D. Collins |
Format: |
Paperback |

List price:
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£31.99 |
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ISBN 10: |
0324584210 |
ISBN 13: |
9780324584219 |
Publisher: |
CENGAGE LEARNING, INC |
Pub. date: |
1 March, 2008 |
Edition: |
2nd edition |
Pages: |
96 |
Description: |
Provides an overview of both classic and advanced social science research in the area of social influence. This book offers applications for the business leader for shaping organizational culture, motivating employees, and being an influential manager. |
Synopsis: |
This book provides a brief overview of both classic and recent social science research in the area of social influence. It offers applications for the business leader for shaping organizational culture, motivating employees, and being an influential manager. Readers learn how to examine their goals of social influence and are given a variety of effective tactics they can employ to ethically reach their objective. |
Publication: |
US |
Imprint: |
South-Western College Publishing |
Returns: |
Returnable |