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Item Details
| Title:
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BCOM
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| By: |
Carol M. Lehman, Debbie D. DuFrene |
| Format: |
Paperback |
| List price:
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£40.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0324587902 |
| ISBN 13: |
9780324587906 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
1 September, 2008 |
| Pages: |
336 |
| Description: |
Suitable for a business communication course, this title features a suite of multimedia learning aids. It contains information that can help you prepare efficiently and succeed in your consumer behavior course. |
| Synopsis: |
BCOM, a unique book for your business communication course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With BCOM, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course. |
| Illustrations: |
colour illustrations, figures |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Non-returnable |
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