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Item Details
| Title:
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INTRODUCTION TO CORPORATE STRATEGY
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| By: |
Richard Pettinger |
| Format: |
Paperback |
| List price:
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£44.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0333611055 |
| ISBN 13: |
9780333611050 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
15 May, 1996 |
| Pages: |
368 |
| Description: |
This text is designed for undergraduates as well as professional students who are taking a first course in business strategy. It focuses both on the so-called "hard" aspects of the subject - such as analysis, performance and change - and on the "soft" and human elements of strategy development. |
| Synopsis: |
This new introductory text is designed for undergraduates and students of professional qualifications needing a first course in strategy. * covers all the areas necessary to accompany an introductory course in this area;* concentrates both on the so called "hard" aspects of the subject such as analysis, performance and change and on the "soft" and human elements of strategy development. * looks at areas of particular interest - ethics, implementation, change;* uses imaginative and involving case studies and examples |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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