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Item Details
| Title:
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THE CULTURE FACTOR
CROSS-NATIONAL MANAGEMENT AND THE FOREIGN VENTURE |
| By: |
Mark Neal |
| Format: |
Hardback |
| List price:
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£119.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0333722132 |
| ISBN 13: |
9780333722138 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
9 June, 1998 |
| Pages: |
170 |
| Description: |
This text examines why cultural differences can be so damaging to multinational companies in terms of failed initiatives, lost contracts, high employee turnover and low morale. It also aims to show how business can manage cultural difference more effectively. |
| Synopsis: |
Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale. In recent years research has shed light on the scale of the problem, and it is now widely recognised that cultural differences can severely undermine business performance. The Culture Factor examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs associated with international business. Through identifying the organisational processes that lead to classic 'cultural problems', the book shows in a practical way how businesses can manage cultural difference more effectively. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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