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Item Details
| Title:
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INTERNATIONAL MARKETING AND RELATIONSHIPS
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| By: |
Sue Bridgewater, Colin Egan |
| Format: |
Paperback |
| List price:
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£48.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0333733789 |
| ISBN 13: |
9780333733783 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
14 December, 2001 |
| Series: |
Profitable Marketing Relationships Series |
| Pages: |
320 |
| Description: |
The goal of marketing activity has now shifted towards a need to seek and forge long term and profitable relationships with targeted customers. This text reflects this growing trend and explains international marketing within this context. |
| Synopsis: |
This text is designed for use on International Marketing courses taken by business studies, marketing and MBA students.Relationship and network marketing has become an important topic within business as firms realise the need to build and sustain relationships with their customers. The goal of marketing activity has now shifted towards a need to seek and forge long-term and profitable relationships with targeted customers. This new text reflects this growing trend and explains international marketing within this context,.Providing a comprehensive review of the issues facing international marketing practitioners, the authors explain the subject from a traditional, relationship and networks perspective. The book contains numerous illustrations, case vignettes and real-world examples, making it the ideal text for today's marketing student and practioner. |
| Illustrations: |
320 p. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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