 |
|
|
Item Details
| Title:
|
THE SOCIAL PSYCHOLOGY OF CONSUMER BEHAVIOUR
|
| By: |
Richard P. Bagozzi, Zeynep Gurhan-Canli, Joseph R. Priester |
| Format: |
Hardback |
| List price:
|
£55.00 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0335207235 |
| ISBN 13: |
9780335207237 |
| Publisher: |
OPEN UNIVERSITY PRESS |
| Pub. date: |
1 January, 2002 |
| Pages: |
240 |
| Description: |
This volume highlights an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing, social cognition and communication processes. |
| Synopsis: |
The aim of this volume is to illuminate an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The book considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result should be of interest to students, researchers and practitioners in psychology and marketing, as well as those in related fields such as public policy, public health, health psychology, political science and sociology. |
| Illustrations: |
tables, figures, glossary, reference, index |
| Publication: |
UK |
| Imprint: |
Open University Press |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|